Youtube.
EveryPlate - 7 Reasons Why.
The goal of this ad was to give the audience 7 reasons why they should use EveryPlate. To help convey the messaging the copywriting was paired with unique scenery and fun transitions to keep the audience engaged.
User-Generated Content Mashup.
The content used in this ad was pulled from multiple influencers and stitched together to exhibit the benefits of the EveryPlate box. These benefits primarily being affordability, fresh ingredients, and convenience.
Vlogger Cut.
This ad was adopted from a paid sponsorship where it was then edited down to be a succinct commercial detailing the benefits when using EveryPlate with an overlayed graphic at the end.